I adore Paul Rand's 1981 IBM poster (above). It was created during my birth year, after all.
Imagine my surprise (and disgust) upon discovering the following campaign for LensCrafters, on a television commercial.
See bottom of website at this link.
Similarities much?
It seems to be the bastard child of Paul Rand's IBM work, and Milton Glaser's "I *heart* New York" campaign.
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